JOHAN GRUNDIN

Marketing expert helping startups and investors implement marketing with AI and automation that actually drives growth—backed by 25+ years of real marketing and business experience.

REALITY SHOW
COSTA DEL ARTE

Costa del Arte is a groundbreaking art residency and performance project set on the sun-drenched coast of Marbella. Hosted at the iconic Villa El Martinete, it brings together international artists, creators, and performers for an unfiltered, immersive experience that merges visual art, live shows, and cultural dialogue. Founded by Johan Grundin and powered by Fusion Art, the initiative challenges traditional art formats—blending beauty, chaos, and raw human expression into something unforgettable.

ART HOUSE CONCEPT
VILLA EL MARTINETE

A legendary beachfront villa transformed into a living art house. Villa El Martinete hosts cutting-edge exhibitions, residencies, and immersive cultural events—merging contemporary art, performance, and film in the heart of Marbella.

MARKETING VIDEO
NEXT STEP MEDIA | 2023

Next Step Media is the creative engine of Johan Grundin—a strategist, designer, and automation expert who has worked with thousands of clients across marketing, branding, print, PR, and education. Today, the studio focuses exclusively on high-level projects with bold vision and real growth potential.

TOTAL REBRAND
CAVA CHAMPIONSHIP | 2023

A premium racing championship in southern Spain blending high-speed motorsport with lifestyle and culture. We created the full brand experience — including logo, identity, video, and launch assets — for this bold new concept on the Spanish motorsport scene.

BOOSTING ENGAGEMENT
MOTORCLUB MARBELLA | 2023

We helped Motorclub boost engagement and elevate their brand by producing high-quality videos with fast turnaround, smart editing, and a clear creative direction. The result: stronger audience connection, increased visibility, and a more premium brand presence across platforms.

EVENT & CREATIONS
HARD ROCK HOTEL | 2022

We partnered with Hard Rock Hotel to create a standout event experience — blending live art, music, and visual storytelling. From concept to execution, we delivered bold content, custom branding, and immersive creative direction that captured the energy of the brand and left a lasting impact on guests and social media alike.